When you start out a beginner SEO, it’s difficult to know how to operate. There are so many different approaches to take to SEO and many pitfalls with bad advice too. Where do you start?
Get a Well-Rounded Education With SEO
Use the courses that you take to improve the SEO services that you can offer. Deepen your understanding in all areas of SEO that you’ll perform. For instance, if your link building prowess is not impressive, find courses that have a focus on link building. If you want to offer an SEO outreach service, look for courses from people who are experts in that area and not SEO generalists.
You may wish to start with a general SEO course for beginners, but pretty soon you’ll want to branch out into courses covering one aspect of SEO to go deep not wide with the knowledge. There will also be intermediate or advanced SEO courses that cover more topics but only at a certain level which are still valuable too.
Identify the Leading SEO People in the Industry
You want to see who the leading people in the SEO industry are currently to learn from them. The big names might be Matt Diggity, Matthew Woodward or others. Spending time in Facebook groups on SEO and see who the respected people are within that community. Notice who commands more respect when they stare their opinion. Also, look at who has their own busy Facebook group under their name or the brand of their company.
Check on some popular SEO blogs to see what is being written about. Other top SEO’s will often guest post on other sites and you can see which names keep popping up. Also, look what sites that are being linked out from within articles to get an idea who the trusted resources are and the up and comers too.
See If They Have Courses That They Recommend
Look to see who has an SEO course available. If you sign up to the email list of a few SEO-related blogs, you’ll be notified when a new course becomes open. Sometimes they are open for sale for a limited period to encourage early buyers to jump in and then the door close for a few months.
For instance, Brian Dean of BacklinkO.com has an SEO course that he sells only once or twice a year with a limited number of places. This creates a sense of scarcity but also reduces how busy the support forums get for the people running it.
Find People Who Have Already Taken the Course
Check with discussions on SEO forums, Facebook groups and elsewhere to track down people who have previous bought a course that you’re interested. See if they are positive or negative on the videos and other content contained therein. What did they find most useful and the least helpful?
Determine what level you’re at. Some courses are aimed at beginners, others at the intermediate level and a few at the advanced/experts in the field. Don’t buy a course that’s below or above your knowledge level. To avoid that, you must find a way to determine what audience the course is catering to.